Korean women are known for their flawless, brilliant, and healthy skin. It’s no surprise that the rest of the world has caught on to the K-beauty buzz, and are now loyal fans and consumers. Considered to be the skincare superpower and a decade or more ahead of others, K-beauty is loved worldwide for its:
Non-Stop Innovation - Just to name a few, BB creams, sheet masks, essences, and "gentle exfoliation" are some of Korean skincare breakthroughs.
Unique Ingredients and Gentle Formulas - Use of natural and high quality ingredients like green tea and bamboo, combined with the most sophisticated skincare technologies, make for gentle and amazing products.
High Standards - Koreans appreciate true quality and demand the most high performing products. It is this combination of continuous innovation and strict standards that drives their skincare products to be among the best in the world.
Korean Beauty Philosophy – Korean Beauty focuses on protecting and preventing damage to the skin. Koreans understand that beautiful skin does not happen overnight, but comes from a regular regimen of cleansing, exfoliating, hydration and sun protection.